Midea grew from what was once a local workshop into a global leading air conditioning systems and consumer appliance manufacturer. The Midea brand launched in South Africa in 2013 and has quickly taken up one of the leading air conditioning market positions, with a national sales and service network with branches in Johannesburg, Durban, Cape Town and Port Elizabeth and sales/service agents in Bloemfontein and Nelspruit, and has expanded its footprint into Namibia.