For more information, contact:

Brando Brandstaeter

Head of Global Brands & Communications

Midea Group – International Business Division

Brando.Brandstaeter@Midea.com

About Midea & Midea Group
Midea is one of over 10 brands within the Smart Home Business Group of Midea Group – a leading global high-technology company ranked #288 at 2021’s Global Fortune 500.
 

Midea Group’s business goes beyond home appliances and in early 2021 the company streamlined its core business units into five high-growth business groups to pave the new future growth path: Smart Home Business Group, Electromechanical Business Group, HVAC & Building Technologies Division, Robotics & Automation Division and Digital Innovation Business.
 

All businesses of Midea Group are striving for one credo: #HumanizingTechnology.
 

The Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the smart home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances and floor care.
 

Midea’s Smart Home Division believes in providing ‘surprisingly friendly’ solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring, and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”, which also is the brand’s slogan.
 

Midea is, among many others, the world’s #1 Air Treatment Brand ^[1], the world’s #1 Small Cooking Appliances Brand ^[2] , the world’s #1 Air Coolers Brand^[3] , the world’s #1 Cooling Fans Brand^[4], and the world’s #1 Rice Cookers Brand^[5].
 

Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 41.4 billion in 2020. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.
 

[1] “Midea – World’s No.1 Air Treatment Brand”

Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[2] ”Midea – World’s No.1 Small Cooking Appliances Brand”

Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[3] “Midea – World’s No.1 Air Coolers Brand”

Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[4] “Midea – World’s No.1 Cooling Fans Brand”

Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”

[5] “Midea – World’s No.1 Rice Cookers Brand”

Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”